Don Esslemont

A cross-sectional study of risk factors for obesity in cats in New Zealand

F.J. Allan, Dirk U. Pfeiffer, B. Jones et al. · Preventive Veterinary Medicine · 2000 · 101 citations

Agriculture, Animal Sciences, Veterinary Epidemiology +11

Market segmentation

Janet Hoek, Philip Gendall, Don Esslemont · Journal of Marketing Practice Applied Marketing Science · 1996 · 90 citations

Business, Marketing, Marketing Management +11

Predicting Purchase Behaviour

Dianne Day, Boon Ping Gan, Philip Gendall et al. · 1991 · 77 citations

Social Sciences, Marketing, Psychology +15

The Accuracy of the Juster Scale for Predicting Purchase Rates of Branded, Fast-Moving Consumer Goods

Mike Brennan, Don Esslemont · 1994 · 60 citations

Business, Business Economics, Marketing +16

Obtaining Purchase Predictions via Telephone Interviews

Mike Brennan, Don Esslemont, Dean Hini · Market Research Society Journal · 1995 · 30 citations

Management, Marketing, Marketing Management +4