Journal of Marketing Practice Applied Marketing Science

What we know about consumers’ color choices

Randi Priluck Grossman, Joseph Z. Wisenblit · 1999 · 281 citations

Medicine, Marketing, Psychology +17

Customer satisfaction and the internal market

Nigel F. Piercy · 1995 · 231 citations

Business, Marketing, Strategic Management +8

From brand values to customer value

Martin Christopher · 1996 · 161 citations

Management, Marketing, Marketing Management +9

From key account selling to key account management

Tony Millman, Kevin Wilson · 1995 · 157 citations

Business, Accounting, Marketing +9

Approaches by hotels to the use of the Internet as a relationship marketing tool

David C. Gilbert, Jan Powell‐Perry, Sianandar Widijoso · 1999 · 140 citations

Management, Marketing, Marketing Management +13