Concepedia

Joseph Z. Wisenblit

JZ

4

Publications

481

Citations

4

H-Index

1984

Active since

Affiliations

Seton Hall University(Current)

Pace University

Joseph Z. Wisenblit is an author at Seton Hall University specializing in marketing, management, and marketing insights.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchMarketing InsightsMarketing StrategyBehavioral EconomicsConsumer Decision MakingBehavioral Decision MakingArts

Publications per year

1984–2013

4

Publications

4

What we know about consumers’ color choices

Randi Priluck Grossman, Joseph Z. Wisenblit · Journal of Marketing Practice Applied Marketing Science · 1999 · 278 citations

Marketing Analytics, Consumer Uncertainty, Behavioral Decision Making +20

Integrating Information Technology into the Marketing Curriculum: A Pragmatic Paradigm

Raquel Benbunan‐Fich, Héctor R. Lozada, Stephen F. Pirog et al. · Journal of Marketing Education · 2001 · 85 citations

Digital Marketing, Information Education, Education +21

Values of Voluntary Simplicity: Lifestyle and Motivation

Avraham Shama, Joseph Z. Wisenblit · Psychological Reports · 1984 · 78 citations

Behavioral Decision Making, Consumer Research, Ecological Responsibility +16

The influence of parental styles on children's consumption

Joseph Z. Wisenblit, Randi Priluck, Stephen F. Pirog · Journal of Consumer Marketing · 2013 · 40 citations

Consumer Study, Consumer Research, Social Marketing +24

Rows per page

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