Concepedia

Avraham Shama

AS

25

Publications

1.1K

Citations

18

H-Index

1975

Active since

Affiliations

University of New Mexico(Current)

Energy Research Institute

Avraham Shama is an author at University of New Mexico specializing in management, marketing, and business.

Top concepts

ManagementBusinessMarketingConsumer ResearchEconomicsMarketing StrategySocial SciencesConsumer BehaviorStrategic ManagementInternational Management

Publications per year

1975–2001

25

Publications

25

Marketing Strategies during Recession: A Comparison of Small and Large Firms

Avraham Shama · Journal of Small Business Management · 1993 · 117 citations

Marketing Analytics, Small Business Marketing, Large Firms +14

Coping with Staglation: Voluntary Simplicity

Avraham Shama · Journal of Marketing · 1981 · 106 citations

Consumer Study, Psychosocial Determinant, Consumer Research +17

The marketing of political candidates

Avraham Shama · Journal of the Academy of Marketing Science · 1976 · 93 citations

Political Process, Political Candidates, Political Behavior +4

Energy conservation in US buildings

Avraham Shama · Energy Policy · 1983 · 83 citations

Built Environment, Building Envelopes, Engineering +9

Management under fire: the transformation of managers in the Soviet Union and Eastern Europe

Avraham Shama · Academy of Management Perspectives · 1993 · 80 citations

Eastern Europe, Human Resource Management, Economic Institutions +22

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