Héctor R. Lozada

Integrating Information Technology into the Marketing Curriculum: A Pragmatic Paradigm

Raquel Benbunan‐Fich, Héctor R. Lozada, Stephen F. Pirog et al. · Journal of Marketing Education · 2001 · 85 citations

Digital Marketing, Information Education, Education +21

Green Marketing Education: A Call for Action

Alma T. Mintu, Héctor R. Lozada · Marketing Education Review · 1993 · 53 citations

Business Schools, Green Marketing, Marketing Curriculum +12

Construing the Critical Imagination: Comments and Necessary Diversions

William P. Hetrick, Héctor R. Lozada · Journal of Consumer Research · 1994 · 44 citations

Scanning behavior and environmental variation in the formulation of strategic responses to change

Héctor R. Lozada, Roger J. Calantone · Journal of Business and Industrial Marketing · 1996 · 28 citations

Behavioral Decision Making, Organizational Characteristic, Human Resource Management +25

Netiquette: Make it Part of Your Syllabus

Alma Mintu‐Wimsatt, Courtney Kernek, Héctor R. Lozada · 2010 · 28 citations

E-learning, Education, Online Learning +18