Alma Mintu‐Wimsatt

Export market orientation, marketing capabilities and export performance of SMEs in an emerging market: a resource-based approach

Gaye Açıkdilli, Alma Mintu‐Wimsatt, Ali Kara et al. · The Journal of Marketing Theory and Practice · 2020 · 96 citations

International Marketing, Trade, Competition Intensity +16

Problem-solving approach in an international context: Antecedents and outcome

Roger J. Calantone, John L. Graham, Alma Mintu‐Wimsatt · International Journal of Research in Marketing · 1998 · 57 citations

Problem-based Learning, International Context, International Research +6

Testing a Negotiation Model on Canadian Anglophone and Mexican Exporters

Alma Mintu‐Wimsatt, John L. Graham · Journal of the Academy of Marketing Science · 2004 · 57 citations

Negotiation, Economics, Negotiation Theory +6

The Moderating Effects of Cultural Context in Buyer-Seller Negotiation

Alma Mintu‐Wimsatt, Jule B. Gassenheimer · Journal of Personal Selling and Sales Management · 2000 · 56 citations · Full text

Negotiation, Culture, Cross-cultural Communication +15

ADVANCING OUR UNDERSTANDING OF THE THEORY AND PRACTICE OF SOCIAL MEDIA MARKETING: INTRODUCTION TO THE SPECIAL ISSUE

Tracy L. Tuten, Alma Mintu‐Wimsatt · The Journal of Marketing Theory and Practice · 2018 · 45 citations · Full text

Digital Marketing, Social Marketing, Social Technologies +17