Concepedia

Randi Priluck Grossman

RP

4

Publications

575

Citations

4

H-Index

1997

Active since

Affiliations

Seton Hall University(Current)

Randi Priluck Grossman is an author at Seton Hall University specializing in management, consumer research, and marketing.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessBrand EquityBrand StrategyBrand AwarenessBrand ManagementBehavioral Science

Publications per year

1997–1999

4

Publications

4

What we know about consumers’ color choices

Randi Priluck Grossman, Joseph Z. Wisenblit · Journal of Marketing Practice Applied Marketing Science · 1999 · 278 citations

Marketing Analytics, Consumer Uncertainty, Behavioral Decision Making +20

Co‐branding in advertising: developing effective associations

Randi Priluck Grossman · Journal of Product & Brand Management · 1997 · 108 citations

Brand Strategy, Consumer Research, Management +18

The Persistence of Classically Conditioned Brand Attitudes

Randi Priluck Grossman, Brian D. Till · Journal of Advertising · 1998 · 106 citations

Behavioral Decision Making, Consumer Study, Consumer Research +19

Developing and managing effective consumer relationships

Randi Priluck Grossman · Journal of Product & Brand Management · 1998 · 83 citations

Customer Experience, Customer Satisfaction, Relationship Marketing +14

Rows per page

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