Concepedia

Kevin Wilson

KW

14

Publications

579

Citations

12

H-Index

1991

Active since

Affiliations

University of Buckingham(Current)

University of Sheffield

Kedge Business School

Kevin Wilson is an author at University of Buckingham specializing in management, business, and strategic management.

Top concepts

ManagementBusinessBusiness StrategyStrategic ManagementMarketingSales ManagementMarketing ManagementCustomer Relationship ManagementRelationship MarketingSupply Chain Management

Publications per year

1991–2015

14

Publications

14

From key account selling to key account management

Tony Millman, Kevin Wilson · Journal of Marketing Practice Applied Marketing Science · 1995 · 157 citations

Client-supplier Relationships, Brand Strategy, Business Analytics +21

Processual issues in key account management: underpinning the customer‐facing organisation

Tony Millman, Kevin Wilson · Journal of Business and Industrial Marketing · 1999 · 87 citations

Customer Satisfaction, Organizational Issue, Business-to-business Research +19

The global account manager as political entrepreneur

Kevin Wilson, Tony Millman · Industrial Marketing Management · 2003 · 80 citations

International Management, International Business Strategy, Management +8

Developing key account management competences

Tony Millman, Kevin Wilson · Journal of Marketing Practice Applied Marketing Science · 1996 · 76 citations

Management, Customer Relationship Management, Management Analysis +16

Differentiation and alignment in KAM implementation

Catherine Pardo, Björn Sven Ivens, Kevin Wilson · Industrial Marketing Management · 2014 · 35 citations

Numerical Analysis, Mathematical Programming, Engineering +6

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