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Publications
77
Citations
1
H-Index
1991
Active since
Dianne Day is an author specializing in interactive marketing, customer satisfaction, and behavioral decision making.
Top concepts
BusinessEconomicsMarketingManagementConsumer ChoiceConsumer BehaviorConsumer ResearchBehavioral SciencePurchase IntentionBehavioral Economics
Publications per year
1991–1991
1
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Dianne Day, Boon Ping Gan, Philip Gendall et al. · 1991 · 77 citations
Customer Satisfaction, Behavioral Decision Making, Juster Scale +19
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