Concepedia

Mathew Parackal

MP

9

Publications

204

Citations

9

H-Index

1998

Active since

Affiliations

University of Otago(Current)

University of Auckland

Mathew Parackal is an author at University of Otago specializing in medicine, management, and interactive marketing.

ORCID

Top concepts

Publications per year

1998–2021

9

Publications

9

Survey-Based Experimental Research via the Web: Some Observations

Mike Brennan, Nathan Rae, Mathew Parackal · 1999 · 48 citations

Prevalence and Correlates of Drinking in Early Pregnancy Among Women who Stopped Drinking on Pregnancy Recognition

Sherly Parackal, Mathew Parackal, John Harraway · Maternal and Child Health Journal · 2012 · 28 citations

, , +8

The Use of Facebook Advertising for Communicating Public Health Messages: A Campaign Against Drinking During Pregnancy in New Zealand

Mathew Parackal, Sherly Parackal, Shobhit Eusebius et al. · JMIR Public Health and Surveillance · 2017 · 28 citations · Full text

Implication of alcohol consumption on aggregate wellbeing

Mathew Parackal, Sherly Parackal · Perspectives in Public Health · 2016 · 20 citations

Mining brand value propositions on Twitter: exploring the link between marketer-generated content and eWOM outcomes

Mostafa Alwash, Bastin Tony Roy Savarimuthu, Mathew Parackal · Social Network Analysis and Mining · 2021 · 19 citations · Full text

, , +23

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