Mostafa Alwash is an author at University of Oslo specializing in brand equity, interactive marketing, and content analysis.
Top concepts
ArtsBrandingMarketingManagementBrand EquitySocial MediaCommunicationBrand StrategyBrand AwarenessMedia Marketing
Publications per year
2021–2021
1
1
Mostafa Alwash, Bastin Tony Roy Savarimuthu, Mathew Parackal · Social Network Analysis and Mining · 2021 · 19 citations · Full text
Marketer-generated Content, Digital Marketing, Consumer Research +23
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