Concepedia
Statistics
Publications
1
Citations
79
H-Index
Active since
1968
J. H. Parfitt is an author specializing in brand management, market share forecasting, and brand share forecasting.
Publications per year
1968–1968
Use of Consumer Panels for Brand-Share Prediction
J. H. Parfitt, Becky Collins · Journal of Marketing Research · 1968 · 79 citations
Business, Marketing, Marketing Management +17
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