Statistics
Publications
1
Citations
143
H-Index
1
Active since
1968
Affiliations
Kenwood (United Kingdom)(Current)
John H. Parfitt is an author at Kenwood (United Kingdom) specializing in business, consumer theory, and equilibrium.
Publications per year
1968–1968
1
1
Use of Consumer Panels for Brand-Share Prediction
John H. Parfitt, Becky Collins · Journal of Marketing Research · 1968 · 143 citations
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