Concepedia

Brand Architecture Restructuring

Brand Architecture Restructuring is a strategic realignment of the hierarchical relationships and portfolio configuration among a corporation’s brands, sub-brands, and product lines, distinguished by its systematic reorganization to enhance brand clarity, equity, and market positioning within the broader context of brand repositioning.

7

Publications

544

Citations

12

Authors

5

Institutions

Publications per year

2017–2026

2

Variants

Brand Architecture Realignment

Parents

Publications

7

The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge

David A. Aaker, Erich A. Joachimsthaler · California Management Review · 2000 · 325 citations

, , +13

Brand architecture in tourism branding: the way forward for India

R Harish · Journal of Indian Business Research · 2010 · 68 citations

, , +17

Lessons from Accenture’s 3Rs: rebranding, restructuring and repositioning

Jack G. Kaikati · Journal of Product & Brand Management · 2003 · 42 citations

, , +16

Deconstructing the brand nomological network

Walter Wymer · International Review on Public and Nonprofit Marketing · 2012 · 35 citations

, , +10

Why do firms delete brands? Insights from a qualitative study

Purvi Shah · Journal of Marketing Management · 2017 · 33 citations

, , +15

1–5 of 7

Authors

12

  1. DA
    David A. Aaker

    University of California, Berkeley, United States

    1 publications · 325 citations

    1

    h-index

  2. AB
    Amélia Brandão

    Universidade do Porto, Portugal

    1 publications · 16 citations

    1

    h-index

  3. MU
    Mark Uncles

    UNSW Sydney, Australia

    1 publications · 25 citations

    1

    h-index

  4. MC
    Melanie Cocks

    1 publications · 25 citations

    1

    h-index

  5. RH
    R Harish

    Symbiosis International University, India

    1 publications · 68 citations

    1

    h-index

1–5 of 12

Institutions

5

  1. Southern Illinois University Edwardsville

    Edwardsville, United States

    1 h-index

    1 publications

    42 citations

  2. Universidade do Porto

    Porto, Portugal

    1 h-index

    2 publications

    32 citations

  3. University of Lethbridge

    Lethbridge, Canada

    1 h-index

    1 publications

    35 citations

  4. Linnaeus University

    Vaxjo, Sweden

    1 h-index

    1 publications

    16 citations

  5. Worcester Polytechnic Institute

    Worcester, United States

    1 h-index

    1 publications

    33 citations

1–5 of 5

Venues

  1. Journal of Marketing Management

    MM · 1 publications · 33 citations

    1

    h-index

  2. California Management Review

    CMR · 1 publications · 325 citations

    1

    h-index

  3. 1

    h-index

  4. Journal of Indian Business Research

    JIBR · 1 publications · 68 citations

    1

    h-index

  5. Journal of Product & Brand Management

    1 publications · 42 citations

    1

    h-index

1–5