Concepedia
Statistics
Publications
1
Citations
25
H-Index
Active since
1995
Melanie Cocks is an author specializing in brand identity, organizational design, and strategic brand management.
Publications per year
1995–1995
Brand architecture: Reconfiguring organisations for effective brand management
Mark Uncles, Melanie Cocks, Chris Macrae · Journal of Brand Management · 1995 · 25 citations
Business, Marketing, Marketing Management +15
1–1 of 1