Journal of Brand Management · 1995 · 25 citations · 0 references
BusinessMarketingMarketing ManagementBrand ManagementOrganizational DesignStrategic MarketingBrand ArchitectureBrand AssociationsBrand EquityBrand IdentityBrand StrategyStrategic Brand ManagementBrand Architecture RestructuringBrand Identity StructureBrand Portfolio PlanningBrand Positioning ArchitectureBrand Relationship StructureBrand System Design