Concepedia

Chris Macrae

CM

Statistics

Publications

11

Citations

1.1K

H-Index

10

Active since

1994

Affiliations

University of Bradford(Current)

Chris Macrae is an author at University of Bradford specializing in management, marketing, and brand strategy.

Top concepts

MarketingManagementBusinessBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentBrandingMarketing Strategy

Publications per year

1994–2000

11

Publications

11

‘Strategic brand management’

Chris Macrae · Journal of Brand Management · 1998 · 537 citations

Marketing, Brand Positioning, Positioning (Marketing) +10

‘Building, measuring and managing brand equity’

Chris Macrae · Journal of Brand Management · 1998 · 329 citations

Brand Equity, Brand Positioning, ‘ Building +9

Brand Reality Editorial

Chris Macrae · Journal of Marketing Management · 1999 · 55 citations

Digital Marketing, Brand Strategy, Consumer Research +16

Rethinking brand management: the role of “brand chartering”

Chris Macrae, Mark Uncles · Journal of Product & Brand Management · 1997 · 44 citations

Brand Strength, Brand Strategy, Consumer Research +17

‘Branding in Action: Cases and Strategies for Profitable Brand Management’

Chris Macrae · Journal of Brand Management · 1994 · 35 citations

Brand Equity, Brand Positioning, Positioning (Marketing) +13

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