Concepedia

Attention Tracking

Attention Tracking is a methodological framework within the domain of audience attention research that systematically measures and analyzes the temporal and spatial dynamics of individuals' focus during media consumption or interactive experiences.

402

Publications

22.1K

Citations

1.2K

Authors

488

Institutions

Publications per year

2017–2026

172

Parents

Publications

402

The attention economy: understanding the new currency of business

Choice Reviews Online · 2002 · 1.1K citations

, , +17

Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase

Pierre Chandon, J. Wesley Hutchinson, Eric T. Bradlow et al. · Journal of Marketing · 2009 · 765 citations

, , +17

Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking

Rami N. Khushaba, Sarath Kodagoda, Jordan J. Louviere et al. · Expert Systems with Applications · 2013 · 465 citations

, , +17

Emotion-Induced Engagement in Internet Video Advertisements

Thales Teixeira, Michel Wedel, Rik Pieters · Journal of Marketing Research · 2011 · 422 citations

, , +17

Consumer Eye Movement Patterns on Yellow Pages Advertising

Gerald L. Lohse · Journal of Advertising · 1997 · 388 citations

, , +17

1–5 of 402

Authors

1.2K

  1. SB
    Sylvia Bräsel

    Boston College, United States

    7 publications · 597 citations

    7

    h-index

  2. FM
    Francisco Muñoz‐Leiva

    Universidad de Granada, Spain

    6 publications · 324 citations

    6

    h-index

  3. AB
    Andreas Bulling

    Max Planck Institute for Informatics, Germany

    6 publications · 225 citations

    6

    h-index

  4. RS
    Rainer Stiefelhagen

    Karlsruhe Institute of Technology, Germany

    5 publications · 370 citations

    5

    h-index

  5. JG
    James Gips

    Boston College, United States

    5 publications · 444 citations

    5

    h-index

1–5 of 1.2K

Institutions

488

  1. Harvard University

    Cambridge, United States

    9 h-index

    20 publications

    1.7K citations

  2. University of Amsterdam

    Amsterdam, The Netherlands

    9 h-index

    15 publications

    751 citations

  3. University of British Columbia

    Vancouver, Canada

    8 h-index

    12 publications

    419 citations

  4. Universidad de Granada

    Granada, Spain

    7 h-index

    19 publications

    913 citations

  5. Cornell University

    Ithaca, United States

    7 h-index

    10 publications

    345 citations

  6. Boston College

    Boston, United States

    7 h-index

    13 publications

    1.2K citations

  7. Washington University in St. Louis

    St Louis, United States

    6 h-index

    12 publications

    337 citations

  8. Tel Aviv University

    Tel Aviv, Israel

    5 h-index

    13 publications

    267 citations

1–8 of 488

Venues

  1. Computers in Human Behavior

    15 publications · 806 citations

    13

    h-index

  2. Attention Perception & Psychophysics

    9 publications · 453 citations

    9

    h-index

  3. Journal of Eye Movement Research

    7 publications · 183 citations

    7

    h-index

  4. 7

    h-index

  5. 6

    h-index

1–5