32
Publications
4.9K
Citations
26
H-Index
1991
Active since
Gerald L. Lohse is an author at University of Pennsylvania specializing in management, marketing, and consumer research.
Top concepts
ManagementMarketingDesignConsumer ResearchSocial SciencesCognitive ScienceInteractive MarketingBusinessCognitionEngineering
Publications per year
1991–2006
32
32
Gerald L. Lohse, Peter Spiller · Communications of the ACM · 1998 · 597 citations · Full text
Acmvolume 41Issue, Alert Preferences, Philadelphiaview Profile +3
A classification of visual representations
Gerald L. Lohse, Kevin Biolsi, Neff Walker et al. · Communications of the ACM · 1994 · 295 citations · Full text
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1–5 of 32