Concepedia

Assortment Display

Assortment Display is a retail merchandising strategy that organizes and presents a curated range of related products within a store layout to facilitate customer comparison, enhance product visibility, and stimulate impulse purchasing.

9

Publications

759

Citations

24

Authors

14

Institutions

Publications per year

2017–2026

3

Parents

Publications

9

The “Visual Preference Heuristic”: The Influence of Visual versus Verbal Depiction on Assortment Processing, Perceived Variety, and Choice Overload

Claudia Townsend, Barbara E. Kahn · Journal of Consumer Research · 2013 · 309 citations

, , +15

Using Visual Design to Improve Customer Perceptions of Online Assortments

Barbara E. Kahn · Journal of Retailing · 2016 · 185 citations

, , +16

A “Wide” Variety: Effects of Horizontal versus Vertical Display on Assortment Processing, Perceived Variety, and Choice

Xiaoyan Deng, Barbara E. Kahn, H. Rao Unnava et al. · Journal of Marketing Research · 2016 · 131 citations

, , +12

The effect of shelf layout on satisfaction and perceived assortment size: An empirical assessment

Gabriele Pizzi, Daniele Scarpi · Journal of Retailing and Consumer Services · 2015 · 50 citations

, , +14

Mixing It Up: Unsystematic Product Arrangements Promote the Choice of Unfamiliar Products

Maik Walter, Christian Hildebrand, Gerald Häubl et al. · Journal of Marketing Research · 2020 · 22 citations

, , +11

1–5 of 9

Authors

24

  1. BE
    Barbara E. Kahn

    University of Pennsylvania, United States

    3 publications · 625 citations

    3

    h-index

  2. MW
    Maik Walter

    Technische Universität Dresden, Germany

    1 publications · 22 citations

    1

    h-index

  3. CT
    Claudia Townsend

    University of Miami, United States

    1 publications · 309 citations

    1

    h-index

  4. AF
    A.R.H. Fischer

    Wageningen University & Research, Netherlands

    1 publications · 20 citations

    1

    h-index

  5. HR
    H. Rao Unnava

    The Ohio State University, United States

    1 publications · 131 citations

    1

    h-index

1–5 of 24

Institutions

14

  1. University of Turin

    Turin, Italy

    1 h-index

    6 publications

    60 citations

  2. The Ohio State University

    Columbus, United States

    1 h-index

    1 publications

    131 citations

  3. University of Cape Town

    Rondebosch, South Africa

    1 h-index

    1 publications

    14 citations

  4. University of Alberta

    Edmonton, Canada

    1 h-index

    1 publications

    22 citations

  5. University of Palermo

    Palermo, Italy

    1 h-index

    2 publications

    20 citations

  6. Fisher College

    Boston, United States

    1 h-index

    1 publications

    131 citations

  7. University of California, Davis

    Davis, United States

    1 h-index

    1 publications

    131 citations

  8. University of St.Gallen

    Saint Gallen, Switzerland

    1 h-index

    3 publications

    66 citations

1–8 of 14

Venues

  1. Journal of Marketing Research

    2 publications · 153 citations

    2

    h-index

  2. Food Quality and Preference

    1 publications · 20 citations

    1

    h-index

  3. Journal of Food Products Marketing

    1 publications · 14 citations

    1

    h-index

  4. Journal of Retailing

    1 publications · 185 citations

    1

    h-index

  5. International Journal of E-Business Research

    IJEBR · 1 publications · 18 citations

    1

    h-index

1–5