Using Visual Design to Improve Customer Perceptions of Online Assortments

Telling more than we can know: Verbal reports on mental processes.

Richard E. Nisbett, Timothy D. Wilson · Psychological Review · 1977 · 11.3K citations

Social Sciences, Behavioral Sciences, Psychology +8

Attitudinal effects of mere exposure.

Robert B. Zajonc · Journal of Personality and Social Psychology · 1968 · 6.6K citations

Social Sciences, Behavioral Sciences, Psychology +3

Processing Fluency and Aesthetic Pleasure: Is Beauty in the Perceiver's Processing Experience?

Rolf Reber, Norbert Schwarz, Piotr Winkielman · Personality and Social Psychology Review · 2004 · 2.8K citations

Humanities, Psychology, Social Psychology +17

When choice is demotivating: Can one desire too much of a good thing?

Sheena S. Iyengar, Mark R. Lepper · Journal of Personality and Social Psychology · 2000 · 2.8K citations

Social Sciences, Behavioral Sciences, Economics +11

Origins and functions of positive and negative affect: A control-process view.

Charles S. Carver, Michael F. Scheier · Psychological Review · 1990 · 2.7K citations

Social Sciences, Psychology, Social Psychology +13