Journal of Retailing and Consumer Services · 2015 · 50 citations · 44 references
BusinessMarketingMarketing ManagementConsumer BehaviorProduct DesignConsumer SatisfactionConsumer TheoryCustomer SatisfactionProduct Assortment ManagementRetail LayoutRetail Store LayoutAssortment DisplayAssortment-shelf InteractionShelf ArrangementShelf DistributionShelf Layout DesignShelf Layout Optimization
44
Elimination by aspects: A theory of choice.
Amos Tversky · Psychological Review · 1972 · 3.4K citations