Elimination by aspects: A theory of choice.

A law of comparative judgment.

L. L. Thurstone · Psychological Review · 1927 · 5.2K citations

Law, Comparative Law, Comparative Jurisprudence +2

Individual Choice Behavior: A Theoretical Analysis.

Violet R. Cane, R. Duncan Luce · Journal of the Royal Statistical Society Series A (General) · 1960 · 2.6K citations

Social Sciences, Behavioral Sciences, Psychology +13

Intransitivity of preferences.

Amos Tversky · Psychological Review · 1969 · 2.2K citations

Comparison of Bayesian and regression approaches to the study of information processing in judgment

Paul Slovic, Sarah Lichtenstein · Organizational Behavior and Human Performance · 1971 · 1.8K citations

Business, Behavioral Sciences, Psychology +14

MATHEMATICAL METHODS IN THE SOCIAL SCIENCES, 1959

Samuel Karlin, Patrick Suppes · 1960 · 1.7K citations

Natural Sciences, Mathematics, Sociology +8