Concepedia

Advertising Attribution

Advertising Attribution is a methodological framework within retail advertising research that identifies and quantifies the contribution of specific advertising touchpoints to a consumer’s purchase decision by distinguishing their causal influence from other concurrent marketing exposures.

71

Publications

4.3K

Citations

140

Authors

86

Institutions

Publications per year

2017–2026

29

Parents

Publications

71

The Effects of Multiple Product Endorsements by Celebrities on Consumers' Attitudes and Intentions

Carolyn Tripp, Thomas D. Jensen, Les Carlson · Journal of Consumer Research · 1994 · 449 citations

, , +14

Comparative Advertising Effectiveness: The Role of Involvement and Source Credibility

Jerry B. Gotlieb, Dan Sarel · Journal of Advertising · 1991 · 267 citations

, , +14

The Effectiveness of Advertisements Utilizing Four Types of Endorsers

Hershey H. Friedman, Salvatore Termini, Robert E. Washington · Journal of Advertising · 1976 · 212 citations

, , +17

Attribution Theory and Advertiser Credibility

Robert B. Settle, Linda L. Golden · Journal of Marketing Research · 1974 · 184 citations

, , +14

Do display ads influence search? Attribution and dynamics in online advertising

Pavel Kireyev, Koen Pauwels · International Journal of Research in Marketing · 2015 · 176 citations

, , +14

1–5 of 71

Authors

140

  1. LL
    Linda L. Golden

    The University of Texas at Austin, United States

    4 publications · 396 citations

    4

    h-index

  2. AG
    Anindya Ghose

    New York University, United States

    3 publications · 167 citations

    3

    h-index

  3. VA
    Vibhanshu Abhishek

    Carnegie Mellon University, United States

    3 publications · 103 citations

    3

    h-index

  4. NU
    Nam‐Hyun Um

    Hongik University, South Korea

    2 publications · 45 citations

    2

    h-index

  5. SB
    Scot Burton

    University of Arkansas at Fayetteville, United States

    2 publications · 79 citations

    2

    h-index

1–5 of 140

Institutions

86

  1. University of Pennsylvania

    Philadelphia, United States

    4 h-index

    6 publications

    312 citations

  2. Carnegie Mellon University

    Pittsburgh, United States

    3 h-index

    4 publications

    115 citations

  3. Stanford University

    Stanford, United States

    3 h-index

    3 publications

    106 citations

  4. Shanghai Jiao Tong University

    Shanghai, China

    3 h-index

    11 publications

    352 citations

  5. New York University

    New York, United States

    3 h-index

    4 publications

    292 citations

  6. Hongik University

    Seoul, South Korea

    3 h-index

    5 publications

    194 citations

  7. Amazon (Germany)

    Berlin, Germany

    2 h-index

    2 publications

    35 citations

  8. Louisiana State University

    Baton Rouge, United States

    2 h-index

    4 publications

    158 citations

1–8 of 86

Venues

  1. SSRN Electronic Journal

    Repository · 8 publications · 184 citations

    8

    h-index

  2. Journal of Marketing Research

    8 publications · 443 citations

    8

    h-index

  3. Journal of Advertising

    4 publications · 682 citations

    4

    h-index

  4. Psychology and Marketing

    4 publications · 185 citations

    4

    h-index

  5. Marketing Science

    3 publications · 239 citations

    3

    h-index

1–5