Concepedia

Hershey H. Friedman

HH

Statistics

Publications

59

Citations

2.3K

H-Index

20

Active since

1975

Affiliations

Brooklyn College(Current)

City University of New York

The Graduate Center, CUNY

Fordham University

Hershey H. Friedman is an author at Brooklyn College specializing in business, marketing, and management.

Publications per year

1975–2017

59

Publications

59

Endorser Effectiveness by Product Type

Hershey H. Friedman, Linda Weiser Friedman · Journal of Advertising Research · 1979 · 783 citations

Management, Marketing, Marketing Management +7

The Effectiveness of Advertisements Utilizing Four Types of Endorsers

Hershey H. Friedman, Salvatore Termini, Robert E. Washington · Journal of Advertising · 1976 · 212 citations

Business, Marketing, Marketing Management +17

Rating the Rating Scales

Hershey H. Friedman, Taiwo Amoo · Marketing Management Journal · 1999 · 128 citations · Full text

Social Sciences, Behavioral Sciences, Psychology +17

Correlates of trustworthiness for celebrities

Hershey H. Friedman, Michael J. Santeramo, Anthony Traina · Journal of the Academy of Marketing Science · 1978 · 86 citations

Social Sciences, Psychology, Social Psychology +10

THE EFFECTS OF ENDORSEMENTS ON PRODUCT EVALUATION

Robert Fireworker, Hershey H. Friedman · Decision Sciences · 1977 · 54 citations

Business, Marketing, Marketing Management +11

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