Statistics
Publications
2
Citations
67
H-Index
2
Active since
1977
Affiliations
Robert Fireworker is an author at St. John's University specializing in consumer involvement, consumer theory, and consumer behavior.
Publications per year
1977–1977
2
2
THE EFFECTS OF ENDORSEMENTS ON PRODUCT EVALUATION
Robert Fireworker, Hershey H. Friedman · Decision Sciences · 1977 · 54 citations
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