Endorser Effectiveness by Product Type - Concepedia

Concepedia

Publication | Closed Access

Endorser Effectiveness by Product Type

777

Citations

5

References

1979

Year

Hershey H. Friedman, Linda Weiser Friedman

Journal of Advertising Research

Endorser EffectivenessManagementConsumer ResearchBusinessConsumer BehaviorProduct QualityMarketingConsumer Attitude

References

	Year	Citations

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