International Journal of Research in Marketing · 2015 · 176 citations · 39 references
BusinessMarketingMarketing ManagementAdvertisingPersuasionSocial InfluenceAdvertising ManagementAdvertising PersuasionAdvertising PsychologyDigital AdvertisingDisplay AdvertisingMarketing AttributionAdvertising AttributionAttitude Toward AdsConsumer Attitudes Toward AdsOnline Display AdvertisingSearch Ad Attribution
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Christopher A. Sims · Econometrica · 1980 · 12.7K citations
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