Concepedia

Kannapon Lopetcharat

KL

Statistics

Publications

35

Citations

2K

H-Index

28

Active since

2002

Affiliations

North Carolina State University(Current)

Oregon State University

Chulalongkorn University

Unilever (United States)

Autonomous University of Tamaulipas

Kannapon Lopetcharat is an author at North Carolina State University specializing in marketing, management, and food quality.

Top concepts

MarketingManagementHealthFood QualityConsumer BehaviorConsumer ResearchFood ChoiceFood SafetyCustomer SatisfactionBusiness

Publications per year

2002–2024

35

Publications

35

Promoting brand benefits: the role of consumer psychographics and lifestyle

Ulrich R. Orth, Mina R. McDaniel, Tom Shellhammer et al. · Journal of Consumer Marketing · 2004 · 142 citations

Customer Satisfaction, Consumer Study, Consumer Research +17

Preference Mapping of Cheddar Cheese with Varying Maturity Levels

Nikki D. Young, M.A. Drake, Kannapon Lopetcharat et al. · Journal of Dairy Science · 2004 · 122 citations · Full text

Preference Mapping of Commercial Chocolate Milks

J.L. Thompson, M.A. Drake, Kannapon Lopetcharat et al. · Journal of Food Science · 2004 · 113 citations

Agricultural Economics, Consumer Research, Sensory Science (Early Childhood Education) +21

Influence of packaging information on consumer liking of chocolate milk

Myung-joo KIM, Kannapon Lopetcharat, M.A. Drake · Journal of Dairy Science · 2013 · 110 citations · Full text

Bitter Taste Inhibiting Agents for Whey Protein Hydrolysate and Whey Protein Hydrolysate Beverages

Pattarin Leksrisompong, Patrick D. Gerard, Kannapon Lopetcharat et al. · Journal of Food Science · 2012 · 97 citations

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