Journal of Business Research · 2015 · 111 citations · 65 references
BusinessMarketingMarketing ManagementCustomer Relationship ManagementMarketing StrategyRelationship MarketingConsumer LoyaltyCustomer EngagementCustomer Experience ManagementCustomer LoyaltyCustomer RetentionCustomer SatisfactionB2b Customer LoyaltyB2b Customer Relationship ManagementB2b Customer RetentionCustomer Loyalty ManagementLoyalty Drivers
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