Assessing the expectations associated with pharmaceutical pill colour and shape

A Cross-Cultural Study of the Affective Meanings of Color

Francis M. Adams, Charles E. Osgood · Journal of Cross-Cultural Psychology · 1973 · 822 citations

Social Sciences, Psychology, Social Psychology +17

Sensory expectations based on product-extrinsic food cues: An interdisciplinary review of the empirical evidence and theoretical accounts

Betina Piqueras‐Fiszman, Charles Spence · Food Quality and Preference · 2014 · 801 citations

Social Sciences, Marketing, Psychology +15

Exciting red and competent blue: the importance of color in marketing

Lauren I. Labrecque, George R. Milne · Journal of the Academy of Marketing Science · 2011 · 704 citations

Business, Marketing, Marketing Management +12

Humans Prefer Curved Visual Objects

Moshe Bar, Maital Neta · Psychological Science · 2006 · 670 citations

Social Sciences, Psychology, Social Psychology +12

Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences

Thomas J. Madden, Kelly Hewett, Martin S. Roth · Journal of International Marketing · 2000 · 600 citations

Business, Marketing, Marketing Management +17