Dynamic pricing: Definition, implications for managers, and future research directions

Monopoly and product quality

Michael Mussa, Sherwin Rosen · Journal of Economic Theory · 1978 · 3.4K citations

Social Sciences, Business Economics, Economics +9

A Probabilistic Choice Model for Market Segmentation and Elasticity Structure

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Social Sciences, Business Economics, Economics +15

A Reference Price Model of Brand Choice for Frequently Purchased Products

Russell S. Winer · Journal of Consumer Research · 1986 · 948 citations

Business, Economics, Marketing +17

The Value of Purchase History Data in Target Marketing

Peter E. Rossi, Robert E. McCulloch, Greg M. Allenby · Marketing Science · 1996 · 794 citations

Social Sciences, Economics, Marketing +17

Market Segmentation, Self-Selection, and Product Line Design

K. Sridhar Moorthy · Marketing Science · 1984 · 733 citations

Social Sciences, Business Economics, Economics +17