Concepedia

How does ad relevance affect consumers' attitudes toward personalized advertisements and social media platforms? The role of information co-ownership, vulnerability, and privacy cynicism

Si Chen, Yajun Wu, Fengyi Deng, Kuiyun Zhi

Journal of Retailing and Consumer Services · 2023 · 37 citations · 43 references

References

43

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 67.9K citations

Social Sciences, Educational Measurement, Econometrics +15

When to use and how to report the results of PLS-SEM

Joseph F. Hair, Jeffrey J. Risher, Marko Sarstedt et al. · European Business Review · 2018 · 24.2K citations

Social Sciences, Educational Measurement, Method Validation +16

Using PLS path modeling in new technology research: updated guidelines

Jörg Henseler, Geoffrey S. Hubona, Pauline Ash Ray · Industrial Management & Data Systems · 2016 · 6.7K citations · Full text

Social Sciences, Management Information Systems, Innovation +7

An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context

Scott MacKenzie, Richard J. Lutz · Journal of Marketing · 1989 · 2.1K citations

Business, Marketing, Marketing Management +13

Toward a Theory of Psychological Ownership in Organizations

Jon L. Pierce, Tatiana Kostova, Kurt T. Dirks · Academy of Management Review · 2001 · 1.3K citations

Management, Organization Studies, Organizational Behavior +10