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How does ad relevance affect consumers' attitudes toward personalized advertisements and social media platforms? The role of information co-ownership, vulnerability, and privacy cynicism

Information Co-ownershipUser PerceptionAdvertisingSocial MediaInteractive MarketingTargeted AdvertisingManagementConsumer ResearchMarketing CommunicationOnline AdvertisingSocial InfluenceConsumer BehaviorCommunicationArtsSocial Media PlatformsMarketingPrivacy Cynicism