Concepedia

Si Chen

SC

Statistics

Publications

1

Citations

37

H-Index

1

Active since

2023

Affiliations

Chongqing University(Current)

Si Chen is an author at Chongqing University specializing in social media platforms, ad perception, and business.

Publications per year

2023–2023

1

Publications

1

How does ad relevance affect consumers' attitudes toward personalized advertisements and social media platforms? The role of information co-ownership, vulnerability, and privacy cynicism

Si Chen, Yajun Wu, Fengyi Deng et al. · Journal of Retailing and Consumer Services · 2023 · 37 citations

Business, Communication, Marketing +17

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