Mind the fake reviews! Protecting consumers from deception through persuasion knowledge acquisition

Bad is Stronger than Good

Roy F. Baumeister, Ellen Bratslavsky, Catrin Finkenauer et al. · Review of General Psychology · 2001 · 7.4K citations · Full text

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The Effect of Word of Mouth on Sales: Online Book Reviews

Judith A. Chevalier, Dina Mayzlin · Journal of Marketing Research · 2006 · 5.9K citations

Business, Marketing, Marketing Management +15

Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

Thorsten Hennig‐Thurau, Kevin P. Gwinner, Gianfranco Walsh et al. · Journal of Interactive Marketing · 2004 · 5.8K citations

Business, Marketing, Marketing Management +12

The Persuasion Knowledge Model: How People Cope with Persuasion Attempts

Marian Friestad, Peter Wright · Journal of Consumer Research · 1994 · 3.6K citations

Business, Marketing, Social Psychology +14

Exploring the value of online product reviews in forecasting sales: The case of motion pictures

Chrysanthos Dellarocas, Xiaoquan Zhang, Neveen Awad · Journal of Interactive Marketing · 2007 · 1.5K citations

Business, Marketing, Marketing Management +14