Murilo Carrazedo Marques da Costa Filho

Mind the fake reviews! Protecting consumers from deception through persuasion knowledge acquisition

Murilo Carrazedo Marques da Costa Filho, Diego Rafael, Lucia Salmonson Guimarães Barros et al. · Journal of Business Research · 2022 · 33 citations

Marketing, Behavioral Decision Making, Consumer Study +10

The influence of ubiquitous connectivity, trust, personality and generational effects on mobile tourism purchases

Roberto Pessoa de Queiroz Falcão, Jorge Brantes Ferreira, Murilo Carrazedo Marques da Costa Filho · Information Technology & Tourism · 2019 · 27 citations

Customer Satisfaction, User Perception, Online Customer Behavior +15

When transparency pays off: Enticing sceptical consumers with two‐sided advertising

José Mauro da Costa Hernandez, Murilo Carrazedo Marques da Costa Filho, Maria Paula Veronezi Strano · International Journal of Consumer Studies · 2022 · 25 citations

Consumer Uncertainty, Behavioral Decision Making, Message Sidedness +20

Brand loyalty among low-income consumers?

Murilo Carrazedo Marques da Costa Filho, Roberto Pessoa de Queiroz Falcão, Paulo Cesar de Mendonça Motta · Qualitative Market Research An International Journal · 2020 · 23 citations

Consumer Research, Brand Strategy, Brand Loyalty +18

Internal locus of control and individuals' regret for normal vs. abnormal decisions

José Mauro da Costa Hernandez, Murilo Carrazedo Marques da Costa Filho, Annaysa Salvador Muniz Kamiya et al. · Personality and Individual Differences · 2022 · 11 citations · Full text