5
Publications
153
Citations
5
H-Index
2017
Active since
Affiliations
Roberto Pessoa de Queiroz Falcão is an author at Pontifícia Universidade Católica do Rio de Janeiro specializing in management, marketing, and consumer research.
Top concepts
MarketingManagementConsumer ResearchTrustBusinessConsumer BehaviorPurchase IntentionCustomer SatisfactionInteractive MarketingArts
Publications per year
2017–2021
5
5
Rows per page
1–5 of 5