Lucia Salmonson Guimarães Barros

Sarcastic or Assertive: How Should Brands Reply to Consumers’ Uncivil Comments on Social Media in the Context of Brand Activism?

Juliana Moreira Batista, Lucia Salmonson Guimarães Barros, Fabricia V. Peixoto et al. · Journal of Interactive Marketing · 2022 · 45 citations

Mind the fake reviews! Protecting consumers from deception through persuasion knowledge acquisition

Murilo Carrazedo Marques da Costa Filho, Diego Rafael, Lucia Salmonson Guimarães Barros et al. · Journal of Business Research · 2022 · 33 citations

Marketing, Behavioral Decision Making, Consumer Study +10

From Slum Tourism to Smiley Selfies: The Role of Social Identity Strength in the Consumption of Morally Ambiguous Experiences

Julia von Schuckmann, Lucia Salmonson Guimarães Barros, R. Dias et al. · Journal of Consumer Psychology · 2017 · 21 citations

Hope, perceived financial risk and propensity for indebtedness

Lucia Salmonson Guimarães Barros, Delane Botelho · BAR - Brazilian Administration Review · 2012 · 15 citations · Full text

Behavioral Decision Making, Financial Risk Management, Consumer Study +21

Why do voters choose corrupt candidates? The role of ideology on cognitive mechanisms

Lucia Salmonson Guimarães Barros, Rafael Goldszmidt, Carlos Pereira · International Journal of Public Opinion Research · 2019 · 12 citations

Smart Voting, Voting Behavior, Election Forecasting +15