Concepedia
1
Publications
45
Citations
H-Index
2022
Active since
Affiliations
Fundação Getulio Vargas(Current)
Fabricia V. Peixoto is an author at Fundação Getulio Vargas.
Publications per year
2022–2022
Sarcastic or Assertive: How Should Brands Reply to Consumers’ Uncivil Comments on Social Media in the Context of Brand Activism?
Juliana Moreira Batista, Lucia Salmonson Guimarães Barros, Fabricia V. Peixoto et al. · Journal of Interactive Marketing · 2022 · 45 citations
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