Concepedia
1
Publications
45
Citations
H-Index
2022
Active since
Affiliations
Fundação Getulio Vargas(Current)
Juliana Moreira Batista is an author at Fundação Getulio Vargas.
Publications per year
2022–2022
Sarcastic or Assertive: How Should Brands Reply to Consumers’ Uncivil Comments on Social Media in the Context of Brand Activism?
Juliana Moreira Batista, Lucia Salmonson Guimarães Barros, Fabricia V. Peixoto et al. · Journal of Interactive Marketing · 2022 · 45 citations
Rows per page
1–1 of 1