Concepedia

Delane Botelho

DB

8

Publications

291

Citations

8

H-Index

2010

Active since

Affiliations

Fundação Getulio Vargas(Current)

Delane Botelho is an author at Fundação Getulio Vargas specializing in management, consumer behavior, and marketing.

Top concepts

ManagementMarketingConsumer BehaviorConsumer ResearchBehavioral Decision MakingBusinessEmotionPsychologyAdvertisingConsumer Choice

Publications per year

2010–2022

8

Publications

8

The unconscious perception of smells as a driver of consumer responses: a framework integrating the emotion-cognition approach to scent marketing

Ramona De Luca, Delane Botelho · AMS Review · 2019 · 72 citations

Customer Satisfaction, Advertising, Behavioral Decision Making +15

How does national culture impact on consumers’ decision-making styles? a cross cultural study in Brazil, the United States and Japan

Chan Yie Leng, Delane Botelho · BAR - Brazilian Administration Review · 2010 · 57 citations · Full text

Sarcastic or Assertive: How Should Brands Reply to Consumers’ Uncivil Comments on Social Media in the Context of Brand Activism?

Juliana Moreira Batista, Lucia Salmonson Guimarães Barros, Fabricia V. Peixoto et al. · Journal of Interactive Marketing · 2022 · 45 citations

Are organizational buyers rational? Using price heuristics in functional risk judgment

André Bueno Saab, Delane Botelho · Industrial Marketing Management · 2019 · 36 citations

Behavioral Decision Making, Are Organizational Buyers, Risk Management +12

Olfactory priming on consumer categorization, recall, and choice

Ramona De Luca, Delane Botelho · Psychology and Marketing · 2020 · 27 citations

Behavioral Decision Making, Semantic Priming, Priming Approach +26

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