Concepedia

Ramona De Luca

RD

2

Publications

99

Citations

2

H-Index

2019

Active since

Ramona De Luca is an author specializing in consumer behavior, emotion, and management.

Top concepts

EmotionMarketingManagementAdvertisingSocial SciencesConsumer BehaviorConsumer ResearchBehavioral Decision MakingCognitionPerception

Publications per year

2019–2020

2

Publications

2

The unconscious perception of smells as a driver of consumer responses: a framework integrating the emotion-cognition approach to scent marketing

Ramona De Luca, Delane Botelho · AMS Review · 2019 · 72 citations

Customer Satisfaction, Advertising, Behavioral Decision Making +15

Olfactory priming on consumer categorization, recall, and choice

Ramona De Luca, Delane Botelho · Psychology and Marketing · 2020 · 27 citations

Behavioral Decision Making, Semantic Priming, Priming Approach +26

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