Concepedia

The unconscious perception of smells as a driver of consumer responses: a framework integrating the emotion-cognition approach to scent marketing

Ramona De Luca, Delane Botelho

AMS Review · 2019 · 74 citations · 107 references

Concepts

BusinessMarketingMarketing ManagementAffective NeuroscienceConsumer BehaviorMarketing StrategyConsumer Decision-makingConsumer InvolvementConsumer SatisfactionEmotion PerceptionOlfactory NeuroscienceOlfactory PhysiologyConsumer ManagementConsumer Perception AnalysisEmotion-cognition InteractionOdor Valence ProcessingOdor-driven BehaviorSmell PerceptionUnconscious Mental States

References

107

Cognitive, social, and physiological determinants of emotional state.

Stanley Schachter, Jerome E. Singer · Psychological Review · 1962 · 6.2K citations

Social Sciences, Physiology, Psychology +15

The Role of Emotions in Marketing

Richard P. Bagozzi, Mahesh Gopinath, Prashanth U. Nyer · Journal of the Academy of Marketing Science · 1999 · 3.2K citations

Business, Marketing, Marketing Management +10

Relations among emotion, appraisal, and emotional action readiness.

Nico H. Frijda, Peter Kuipers, Elisabeth ter Schure · Journal of Personality and Social Psychology · 1989 · 2.3K citations

Education, Psychology, Social Psychology +10

Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.

Jack M. Feldman, John Lynch · Journal of Applied Psychology · 1988 · 2K citations

Social Sciences, Psychology, Social Psychology +14

Journal of business research

Gerald J. Lobo · International Journal of Forecasting · 1992 · 1.8K citations

Business, Business Economics, Business Strategy +2