Concepedia

José Mauro da Costa Hernandez

JM

12

Publications

1.2K

Citations

11

H-Index

2007

Active since

Affiliations

Universidade de São Paulo(Current)

Centro Universitário FEI

Providence College

University of Cincinnati

Vrije Universiteit Amsterdam

José Mauro da Costa Hernandez is an author at Universidade de São Paulo specializing in management, marketing, and consumer research.

ORCID

Top concepts

Publications per year

2007–2022

12

Publications

12

Mobile banking: proposition of an integrated adoption intention framework

Julio Portella Puschel, José Afonso Mazzon, José Mauro da Costa Hernandez · International Journal of Bank Marketing · 2010 · 441 citations · Full text

, , +18

Adoption of internet banking: proposition and implementation of an integrated methodology approach

José Mauro da Costa Hernandez, José Afonso Mazzon · International Journal of Bank Marketing · 2007 · 399 citations

, , +16

Attributes Versus Benefits: The Role of Construal Levels and Appeal Type on the Persuasiveness of Marketing Messages

José Mauro da Costa Hernandez, Scott A. Wright, Filipe Ferminiano Rodrigues · Journal of Advertising · 2014 · 129 citations

, , +20

Comparing transformational and instrumental leadership

Cristiane Benedetti Chammas, José Mauro da Costa Hernandez · Innovation & Management Review · 2019 · 57 citations · Full text

, , +18

The Mixed Effects of Participant Diversity and Expressive Freedom in Online Peer-to-Peer Problem Solving Communities

Stefânia Ordovás de Almeida, Utpal M. Dholakia, José Mauro da Costa Hernandez et al. · Journal of Interactive Marketing · 2014 · 40 citations · Full text

Rows per page

1–5 of 12