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Filipe Ferminiano Rodrigues

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1

Publications

129

Citations

1

H-Index

2014

Active since

Affiliations

Universidade de São Paulo(Current)

Filipe Ferminiano Rodrigues is an author at Universidade de São Paulo specializing in behavioral decision making, bias, and consumer research.

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Publications per year

2014–2014

1

Publications

1

Attributes Versus Benefits: The Role of Construal Levels and Appeal Type on the Persuasiveness of Marketing Messages

José Mauro da Costa Hernandez, Scott A. Wright, Filipe Ferminiano Rodrigues · Journal of Advertising · 2014 · 129 citations

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