Electronic Commerce Research and Applications · 2022 · 35 citations · 47 references
ManagementInnovation ManagementStrategic ManagementChannel ManagementCompetitive AdvantageInnovationChannel IntegrationChannel StrategyDistribution ChannelsE-commerce StrategyInnovation CapabilityValue CreationChannel Performance ManagementChannel Value Co-creationE-commerce PlatformsElectronic Channel ManagementInnovation Capability StrategyPlatform Value CreationValue Creation Mechanisms
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Ronald H. Coase · Economica · 1937 · 23.4K citations · Full text
Developing Buyer-Seller Relationships
F. Robert Dwyer, Paul H. Schurr, Sejo Oh · Journal of Marketing · 1987 · 3.5K citations