Leveraging customer engagement to improve the operational efficiency of social commerce start-ups - Concepedia

Concepedia

Publication | Open Access

Leveraging customer engagement to improve the operational efficiency of social commerce start-ups

DOI Full Paper Access

36

Citations

75

References

2021

Year

Zhenyuan Liu, Shuihua Han, Chao Li, Shivam Gupta, Uthayasankar Sivarajah

Journal of Business Research

Customer SatisfactionInteractive MarketingSocial Commerce Start-upsManagementBusinessSocial MarketingCustomer ParticipationCustomer EngagementCustomer InvolvementMarketingConsumer Engagement

References

	Year	Citations

Page 1