Giant fight: Customer churn prediction in traditional broadcast industry

Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies

CB Bhattacharya, Sankar Sen · Journal of Marketing · 2003 · 3.2K citations

Business, Marketing, Marketing Management +8

Process Analysis

Charles M. Judd, David A. Kenny · Evaluation Review · 1981 · 2.5K citations

Public Health, Psychology, Causal Inference +13

A Strategic Framework for Customer Relationship Management

Adrian Payne, Pennie Frow · Journal of Marketing · 2005 · 2K citations

Management, Strategic Management, Strategy +12

Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development

Peter C. Verhoef · Journal of Marketing · 2003 · 1.5K citations

Business, Marketing, Marketing Management +17

Discovering knowledge in data: an introduction to data mining

Choice Reviews Online · 2005 · 1.4K citations

Computing, Computer Science, Data Science +12