Journal of Business Research · 2020 · 88 citations · 39 references
BusinessMarketingStrategic ManagementBusiness StrategyOmnichannel RetailingRetail StrategyOmnichannel ManagementOmnichannel Sales ManagementOmnichannel Service OperationsOmnichannel StrategyOmnichannel FulfillmentOmnichannel Fulfillment SystemsOmnichannel Retail ModelOmnichannel Retail Strategy
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