Statistics
Publications
23
Citations
1.1K
H-Index
16
Active since
2011
Yu Ma is an author at University of Alberta specializing in marketing, business, and consumer theory.
Publications per year
2011–2023
23
23
The Future of Private Labels: Towards a Smart Private Label Strategy
Katrijn Gielens, Yu Ma, Aidin Namin et al. · Journal of Retailing · 2021 · 164 citations
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